Artists Rock the MIC LLC and its philanthropic counterpart, the Artists Rock the MIC Foundation, were established in 2014 by Oleathia Butta B-Rocka Robinson in Atlanta. This dynamic organization focuses on creating impactful change for homeless college students through the unifying power of art and music. With a mission to bring together artists from various genres, they hold concerts and events that generate donations of food, clothing, and financial support for students in need.

In addition to their major concerts, the foundation hosts community initiatives such as 5K charity runs, mentoring programs, and donation drives, effectively connecting established and emerging talent to aid underprivileged youth. Over the past decade, ARM has significantly impacted the local community, serving over 5,000 individuals and raising more than $25,000 to support students. Through collaborations with partners like Kennesaw State University and various community organizations, they continue to uplift homeless college students while promoting educational access and social responsibility.