BPGame is an interactive engagement network operated by Game Plan Zero Limited, a company based in Romford, England. Its platform provides technical infrastructure for delivering playable ads, interactive ads and engagement landing pages. These formats are hosted on BPGame-managed domains, while individual landing-page content is created and managed by independent partners, who are responsible for what they publish. BPGame states that it does not verify, endorse or moderate each item of partner content, though it monitors activity for compliance with its platform rules and Terms of Service.

The network’s domains are intended for technical operations rather than commerce; visitors are not asked to make payments or provide financial information. BPGame also offers a browser-based option to opt a device out of personalised content and tracking on the domain. Users can report harmful, abusive or suspicious activity to its trust and safety team, and privacy-related requests can be sent to a separate contact address. The brand directs visitors to bpgame.org for more information about its playable and interactive advertising services.