"New Star" is an Egyptian Company that has been providing importing, exporting, and food distribution services since 2006. They are well-known for marketing the popular product called "Al Manfoush" or "Al Fankoush" (Pellet) in Egypt. This dried snack is made from flour, starch, and salt, and it's easily prepared without any preservatives.

In 2007, "New Star" introduced a new product called "Source," which is a powder juice containing 100% natural sugar and available in various delicious flavors. They also changed their marketing strategy in 2008 to highlight the convenience of "Al Fankoush" as a snack that can be easily prepared at home. This change led to the product's expansion across many governorates in Egypt and its exportation to Sudan.

"New Star" is committed to offering new, healthy, and high-quality products at affordable prices, continuously searching for innovative foodstuff products. In 2015, they obtained a franchise from the famous "ARZUM OKKA" company to market the first Turkish coffee maker worldwide. With a history dating back to 1966, Arzum is a renowned domestic brand in Turkey that has become a staple in Turkish households.

Their goal is to enhance users' lives through technology, design, and creativity. Arzum has received numerous national and international awards for their innovative products, including the groundbreaking Arzum Okka Turkish Coffee Machine. In 2015, they became part of the Turquality Program, a state-sponsored branding program, and have since been spreading Turkish coffee culture internationally.

Arzum offers a wide range of small home appliances designed to improve everyday life