Unclaimed brand
At Asahi Europe & International, we build on centuries of brewing heritage, preserving top beer brands and using science and technology for a better future.
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Hex Code
Color name
RGB
HSL
CMYK
#1D4293
Jacksons Purple
29, 66, 147
221, 67, 35
80, 55, 0, 42
#F2C399
Manhattan
242, 195, 153
28, 77, 77
0, 19, 37, 5
#C75D03
Red Stage
199, 93, 3
28, 97, 40
0, 53, 98, 22
Asahi Europe & International is a brewing group that brings together Asahi’s Japanese heritage and established breweries across Europe. Building on centuries of brewing tradition, the company combines brewing expertise with science and technology to produce quality beer and support a more sustainable future. Its history reaches back to Asahi’s origins in 1889, while its oldest brewery was established in the Netherlands in 1615.
The group operates in nine production countries, with 20 production sites and annual beer production of 40.8 million hectolitres. Its portfolio includes beers with varied styles and histories: an intensely crisp lager with Italian character, a pilsner made according to a recipe preserved at the same brewery for 180 years, a popular Czech beer, a full-flavoured lager rooted in more than 400 years of tradition, and a dry, crisp beer with a clean finish that became Japan’s number one.
Asahi Europe & International also shares news and stories about its brands and breweries, promotes responsible drinking, and focuses its sustainability work on people and the planet.
Brand industry
Food and Drink
Company type
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Year founded
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Japanese dry lager
Italian-style lager
Czech pilsner
European brewery operations
International beer portfolio
How do I download the Asahi Europe & International logo?
What does Asahi Europe & International's branding look like?
The Asahi wordmark uses a distinctive blue handwritten-style “Asahi” signature above a small “GROUP” label, while the European corporate lockup pairs it with a compact uppercase sans-serif name. The identity uses deep blue typography on white, with beer-brand marks and warm, natural product photography providing contrast; generous whitespace and bold, clean headline lettering give corporate communications a crisp, contemporary feel.
What are Asahi Europe & International's brand colors?
The Asahi Europe & International color palette uses the hex codes #1D4293, #F2C399 and #C75D03.
The Asahi Europe & International name, logos and brand assets are trademarks of Asahi Europe & International and its affiliates. Brandfetch isn't affiliated with or endorsed by Asahi Europe & International. Their use is subject to Asahi Europe & International's brand guidelines.
