Assarel is a prominent brand that is involved in managing and controlling the subsidiary and mixed companies of Assarel-Medet, as well as developing promising investment projects in various areas. As a 100% subsidiary of the largest Bulgarian company for open-pit mining and ore enrichment, Assarel-Investment plays a crucial role in ensuring sustainable profitability for its shareholders. Their mission is to acquire, develop, and manage projects in a way that creates value for their partners and employees.

With a vision to become a profitable alternative for shareholders' investments while assuming moderate risks, Assarel-Investment follows a corporate development strategy that focuses on eight main areas: sustainable mining industry, logistics, ecological energy, tourism and sports, education, culture, health, and real estate and finances. They prioritize projects that enhance production efficiency, environmental sustainability, and the overall well-being of the communities they operate in. Driven by corporate values such as initiative, fairness, and teamwork, Assarel-Investment strives to make a positive impact on society and the economy while ensuring sound business practices