Ascent is a dedicated brand focused on personal preparedness and community impact, particularly in response to catastrophic severe weather events globally. Founded by Alan Martlin, who has a rich background in sports marketing and a passion for outdoor recreation, Ascent began as Northern Ascent, a company aimed at promoting the recreational outdoor industry. Over the years, it evolved into Ascent Worldwide Inc., engaging with the Olympic movement and expanding its mission to include humanitarian disaster aid through projects like Responder's First.

Ascent offers a range of products and services designed to enhance awareness and preparedness for emergencies. Their initiatives include fundraising efforts and community outreach, empowering individuals and organizations to contribute to disaster response and recovery. With a commitment to making a difference, their work integrates the values of outdoor adventure with social responsibility. Ascent also features a supportive blog and donor programs to encourage community involvement, ensuring everyone is equipped to face unforeseen challenges.