ASER

ASER Co., Ltd. is a Japan-based food business that develops products and menus, creates and supervises recipes, organizes cooking classes, and provides consulting for food-service businesses. Led by food professional Ruriko Nakamoto, the company works to share the appeal of Japanese food in Japan and overseas. Its services include planning and staging events at international department stores, supporting Japanese companies with overseas exhibitions, and assisting with product planning, development, manufacturing, and sales in Japan. ASER also offers training programs designed to develop professional cooking instructors through school-style courses tailored to participants’ experience and goals.

The company draws on experience in markets including Taiwan, China, Malaysia, and Belgium. Its work includes recipe supervision for major Japanese food manufacturers, menu development for television shopping programs, and media appearances, including on NHK. ASER’s cooking classes have welcomed more than 12,000 participants, with accessible recipes and lively instruction. Through these activities, the company helps businesses present Japanese products to new audiences while bringing people together through food.