A Shaded View on Fashion is the brainchild of the iconic figure Diane Pernet, a Paris-based journalist, critic, curator, and talent scout. She is renowned for her groundbreaking work in digital culture, notably launching her influential blog in 2005, A Shaded View on Fashion. This platform offers a visionary perspective on fashion and the creative industries, rivaling mainstream media.

Pernet's diverse background as a designer, photographer, and filmmaker uniquely positions her festival at the intersection of fashion and film. In addition to her blog, she introduced fashion blogging and fashion films to the industry. Pernet's creative endeavors also extend to the fragrance world, with the launch of her perfume line in partnership with the Intertrade group in 2014.

Available at prestigious retailers like Liberty London and Milan's Corso Como, her perfumes encapsulate her avant-garde and artistic vision