Unclaimed brand
Navigation you can feel through your feet Empowering Independence: ASHIRASE Expands Your Horizons from Daily Commutes to
Liking this brand profile? Share this page
Hex Code
Color name
RGB
HSL
CMYK
#FE0000
Red
254, 0, 0
0, 100, 50
0, 100, 100, 0
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#004366
Regal Blue
0, 67, 102
201, 100, 20
100, 34, 0, 60
Ashirase, Inc. develops accessible navigation technology for people who are blind or visually impaired. Its flagship product, ASHIRASE, is a shoe-mounted haptic navigation system designed to make walking and finding new destinations more intuitive. Devices attached to both shoes use motion sensors to detect the wearer’s orientation and provide directional guidance through vibrations on the feet. This hands-free approach helps users keep their hearing available for surrounding sounds, supporting awareness while walking.
The ASHIRASE smartphone app lets users set destinations, choose routes with fewer turns, and save familiar paths. It also offers AI-based suggestions for places of interest, image recognition, customizable vibration intensity, and optional audio alerts for features such as intersections and railway crossings. The app is designed for accessibility and works with screen readers. To begin, users attach the devices to their shoes, select a destination in the app, and follow the vibration cues. The lightweight, USB-C rechargeable devices fit dress shoes and sneakers.
Brand industry
Computers Electronics and Technology
Company type
Privately Held
Year founded
2021
Company size
2-10 employees
How do I download the ASHIRASE logo?
The ASHIRASE logo comes as a light logo. Download as transparent PNG.
What are ASHIRASE's brand colors?
The ASHIRASE color palette uses the hex codes #FE0000, #FFFFFF and #004366.
The ASHIRASE name, logos and brand assets are trademarks of ASHIRASE and its affiliates. Brandfetch isn't affiliated with or endorsed by ASHIRASE. Their use is subject to ASHIRASE's brand guidelines.
