Ash Maurya

Ash Maurya is an entrepreneur, author, and creator of Lean Canvas, a one-page business modeling tool. Through his writing, books, speaking, and products, he helps startup founders turn ideas into workable business models and address the right risks at the right time. His approach, the Running Lean methodology, focuses on testing assumptions, discovering customer needs, and building businesses before resources run out.

Maurya is the author of Running Lean, now in its third edition, a step-by-step guide to developing a viable business model, and Scaling Lean, which explains how to measure and communicate progress using meaningful metrics. He also created the Customer Factory Framework and founded LEANSTACK. The methodology is practiced through LEANSpark, LEANSTACK’s AI product for learning and applying Running Lean.

His website features years of build-in-public notes, articles on customer interviews and product development, and a weekly newsletter offering principles, strategies, and practical tactics. Maurya also speaks at conferences, accelerators, and companies on business modeling, customer discovery, and Running Lean.