The Asia Media Centre serves as a vital resource hub dedicated to enhancing the understanding of Asia among New Zealand journalists. Established by the Asia New Zealand Foundation in 1994, the Centre aims to improve the depth and breadth of media coverage on Asian issues through accessible expertise, comprehensive contextual information, and diverse storytelling angles. The Centre helps journalists connect with Asia-related experts and provides resources such as fact sheets on emerging issues in the region.

In addition to supporting over 350 journalists with travel opportunities to Asia, the Centre offers grants, fellowships, and internships to facilitate meaningful engagement and cross-cultural exchange. Its commitment to informing public discourse is underscored by the production of tailored articles and reports on key topics. With a team of dedicated media advisers and a strong editorial framework, the Asia Media Centre plays a crucial role in promoting informed dialogue between New Zealand and Asia, ultimately fostering a deeper understanding of the rich and complex Asia-New Zealand relationship.