Asian Ethnology is a brand dedicated to the scholarly research and exploration of the peoples and cultures of Asia. Originally known as Folklore Studies when it first began in China in 1942, it later moved to Japan and changed its name to Asian Folklore Studies. Asian Ethnology is currently edited and published at Nanzan University in Nagoya, Japan, in cooperation with Boston University.

The brand offers a variety of products and services to facilitate the study and understanding of Asian cultures. They release regular issues of their publication, providing insightful articles on various topics related to the diverse cultures of Asia. Additionally, they have recently published Asian Journeys, a publication that delves deeper into Asian cultural experiences.

Readers can access the latest issue of Asian Ethnology, Volume 82 (1), as well as previous volumes and individual articles through their website. The articles cover a wide range of subjects, including the display of demons in the Hindu Balinese imagination and the symbolism of American power in contemporary Hwanghae-do shamanism. By exploring these topics, Asian Ethnology engages both scholars and enthusiasts, shedding light on the rich tapestry of Asian cultures