Asia Waypoint is a consulting agency based in Beijing, specializing in communications consulting with a strong focus on China. We offer tailored services to MNCs, SMEs, and international organizations, providing expert advice on positioning, communications strategy, media and social media campaigns in China. Our team conducts thorough and customized research to develop thought leadership campaigns for CEOs and country presidents, ensuring that your message resonates with the target audience.

Led by Managing Director Henrik Bork, who has over 30 years of experience as an investigative reporter and consultant in China, we are well-connected in government, media, and academia, allowing us to deliver valuable insights and contacts to our clients. With specialized expertise in industries such as tourism, ecommerce, healthcare, finance, and automobiles, we cater to a wide range of sectors. Contact us at Asia Waypoint for tailor-made communication solutions and in-depth research to enhance your business presence in China