Askari is a prominent European specialist mail order company dedicated to fishing, hunting, and outdoor sports. Established in 1990, it has evolved into a modern multi-channel retailer, serving customers across Germany, Austria, Switzerland, Italy, Luxembourg, and the Netherlands. Askari boasts an extensive catalog of over 40,000 items, featuring both top international brands and 16 proprietary brands developed in-house. This wide assortment includes high-quality hunting clothing, footwear, tackle, optics, dog supplies, and camping gear, ensuring that enthusiasts have everything they need for their adventures.

The company is recognized for its commitment to customer satisfaction, providing expert advice and insights into market trends. With a state-of-the-art logistics center in Lüdinghausen, Askari efficiently handles up to 2,500 shipments daily, underpinned by a dedicated call center that offers support to approximately 2,000 customers each day. Whether shopping online or in one of their 14 specialist stores in Germany, Askari continues to lead the market with a legacy of quality and expertise.