Unclaimed brand
Compendium of information, corporate and scientific strategy at BAT creating A Better Tomorrow™ through Tobacco Harm Reduction and Building a Smokeless World
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Hex Code
Color name
RGB
HSL
CMYK
#795C24
Kumera
121, 92, 36
40, 54, 31
0, 24, 70, 53
#FFFFFF
White
255, 255, 255
0, 0, 100
0, 0, 0, 0
#061D2E
Black Pearl
6, 29, 46
206, 77, 10
87, 37, 0, 82
BAT (British American Tobacco) is on a transformative journey encapsulated in its Omni™ initiative, aimed at creating a smokeless world for adult consumers. With a core mission of reducing the health impacts associated with combustible tobacco, BAT is fostering innovation in smokeless alternatives, including heated products, vapour products, and oral nicotine pouches. By emphasizing Tobacco Harm Reduction (THR), BAT informs consumers about the benefits of switching from traditional smoking to less risky options.
The Omni™ serves as an extensive resource for stakeholders—scientists, public health authorities, regulators, and policymakers—to engage with BAT’s commitment to science and transparent dialogue. It organizes vital information across nine chapters, addressing the pressing questions surrounding THR and showcasing the scientific advancements that support BAT's smokeless products. With a goal to achieve a 50% revenue stream from these products by 2035, BAT is determined to lead in the transition from cigarettes, building a sustainable future for tobacco consumers.
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How do I download the Smokeless World logo?
The Smokeless World logo comes as a dark logo. Download as SVG or transparent PNG.
What are Smokeless World's brand colors?
The Smokeless World color palette uses the hex codes #795C24, #FFFFFF and #061D2E.
The Smokeless World name, logos and brand assets are trademarks of Smokeless World and its affiliates. Brandfetch isn't affiliated with or endorsed by Smokeless World. Their use is subject to Smokeless World's brand guidelines.
