Asobi Yokohama is a local guide to sightseeing, entertainment, dining, shopping, and leisure in Yokohama. Designed for visitors and residents planning a day out, a date, or a family activity, the site helps users discover businesses and attractions by category or area. Its listings cover restaurants and sweets, beauty and wellness, fashion and shopping, cinemas, entertainment, tourist and leisure facilities, car rentals, pet services, lessons, karaoke, shopping streets, and community groups.

The brand also provides practical planning resources, including event calendars, coupons, customer reviews, shop flyers, suggested itineraries, editorial features, and on-the-ground reports. Its articles highlight seasonal food, local destinations, exhibitions, festivals, and experiences across areas such as Minato Mirai, Yokohama Station, and the Red Brick Warehouse. Visitors can browse featured events, search for places and offers, and explore recommendations suited to their interests. With regularly updated local information and a focus on what to see and do around the city, Asobi Yokohama serves as a convenient discovery platform for making the most of Yokohama.