Toufic Abou Assali

Assali Advertising is a Canadian advertising and marketing agency with more than 20 years of experience, focused on helping businesses strengthen their reach and brand presence. The agency has particular expertise in the Lebanese marketing landscape in Canada and connects Lebanese and Canadian communities through business promotion and shared events.

A central initiative is the Canadian Lebanese Business Directory (CLBD), founded by Assali Advertising. Designed as a phone-book-style resource, the directory helps customers find and connect with Lebanese businesses across Canada, while offering businesses an opportunity to be listed. The agency also promotes its work through interviews and community-focused coverage, including participation in Voice of Lebanon 100.5 FM programming.

Assali Advertising supports galas and events, highlighting community gatherings and connections between business, cultural, and public figures. Its website also shares information about events, promotions, and Lebanese businesses through a newsletter. With services spanning advertising, marketing, directory promotion, and event-related initiatives, the agency aims to help businesses grow their visibility and foster stronger ties between communities in Canada.