Assay Genie is a life-science supplier serving researchers in Korea and internationally, with an online catalogue of tools for laboratory research and discovery. The company offers antibodies, ELISA kits, multiplex ELISA kits, antibody arrays, proteins, cellular and biochemical assays, and molecular biology products. Its antibody range includes research, flow cytometry, in vivo, biosimilar, and knockout-validated antibodies, as well as conjugated formats and sampler packs.

ELISA offerings cover multiple species and research areas, with options such as fast, high-sensitivity, DIY development, and disease-focused kits. Researchers can also find ELISpot products, assay reagents, cell health and viability tests, oxidative stress assays, PCR and qPCR reagents, nucleic acid extraction products, and bioactive proteins. Assay Genie provides resources including ELISA guides, protocols, and troubleshooting tips, alongside customer and technical support.

The company highlights product use in published research and reports serving more than 15,000 researchers worldwide. Its catalogue is designed to support varied research settings, from academic laboratories to pharmaceutical and biotechnology teams and contract research organizations