ASSE Mercato is an online sports magazine focused primarily on football, with particular attention to AS Saint-Étienne. Its stated aim is to help readers stay informed about important developments in football, and its articles cover the game from several angles. Topics include current trends, tactical analysis, player skills, and performance statistics such as Expected Goals. The site also features stories about the club and its history, alongside popular football facts and player profiles.

Beyond football, ASSE Mercato publishes broader sports and lifestyle content through its Le Mag Sport section. Readers can find articles on training and fitness, including mobility, cardio, strength work, triathlon, boxing, and choosing between activities such as cycling and brisk walking. Other posts explore sports technology and data, as well as practical subjects unrelated to sport, such as computer backups, home maintenance, and gardening. The website organizes its content into categories and highlights recent, popular, and frequently viewed articles, offering visitors a varied collection of informational reading across sport and everyday interests.