@curate is a fully managed modern media company focused on simplifying programmatic advertising and improving campaign outcomes. Clients define the objective, such as return on ad spend, cost per acquisition, attention, reach or brand lift, while @curate manages strategy, activation, optimisation and measurement through one connected service.

At the heart of its approach is Aardvark, a proprietary engine that connects campaign planning, market intelligence, activation, measurement and proof. Its AI planning agent, Wanda, turns campaign briefs into outcome-led media plans using AI, forecasting and planning logic. Signals provide market intelligence to inform ongoing decisions, while Scores offer a comparable measure of how individual media opportunities contribute to campaign objectives. Proof validates performance against real-world outcomes and helps inform future campaigns.

@curate manages campaigns across display, video, audio and connected TV (CTV), including outcome-led Deal IDs and continuous optimisation. The company also provides reporting and actionable insights. By bringing capabilities together through one experienced team and its own technology, @curate aims to reduce operational complexity and help clients make better-informed media decisions.