Unclaimed brand
De Athenaeum Boekhandel, sinds 1966, met een legendarisch, eigenzinnig assortiment & belezen boekverkopers. Voor boeken & magazines die je nergens anders vindt.
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Hex Code
Color name
RGB
HSL
CMYK
#ED1A22
Crimson
237, 26, 34
358, 85, 52
0, 89, 86, 7
#F5EFE7
Merino
245, 239, 231
34, 41, 93
0, 2, 6, 4
#172169
Lucky Point
23, 33, 105
233, 64, 25
78, 69, 0, 59
Athenaeum Boekhandel is an independent Dutch bookseller established in 1966, known for its distinctive selection and knowledgeable booksellers. It serves readers through its online shop and bookshops in Amsterdam and Haarlem, including the Athenaeum Spui and Nieuwscentrum, as well as locations in Zuidoost and other affiliated stores. Its extensive range spans fiction and nonfiction, children’s and young adult books, romance, fantasy, science fiction, comics, history, politics, philosophy, cooking, art and photography.
Customers can also browse magazines, travel books, discounted titles, textbooks, ebooks, e-readers, puzzles, gifts and gift cards. Athenaeum supports discovery with staff recommendations, bestseller lists, reviews, interviews, reading excerpts, literary news and curated book selections. Its stores host author interviews, book launches, signing sessions and other literary events.
The brand also offers a newsletter featuring recommendations, articles, news and promotions, along with distinctive anniversary merchandise such as tote bags, clothing, stationery and accessories. With its shops open daily and a broad selection available online, Athenaeum brings together books, magazines and cultural activities for curious readers
Brand industry
E-commerce and Shopping
Company type
Privately Held
Year founded
1966
Company size
11-50 employees
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What are Scheltema's brand colors?
The Scheltema color palette uses the hex codes #ED1A22, #F5EFE7 and #172169.
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