Unclaimed brand
Official site of the British team GB1. Follow our journey in the Louis Vuitton 38th America's Cup with skipper Sir Ben Ainslie.
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Hex Code
Color name
RGB
HSL
CMYK
#FCFAF6
Fantasy
252, 250, 246
40, 50, 98
0, 1, 2, 1
#FDFCF9
Fantasy
253, 252, 249
45, 50, 98
0, 0, 2, 1
#005A8C
Orient
0, 90, 140
201, 100, 27
100, 36, 0, 45
GB1 is the official British team competing in the 38th America’s Cup, with skipper Sir Ben Ainslie leading its campaign. The team is preparing for the 2027 competition and shares updates on its progress, racing and preparations through articles, videos and crew features. Coverage includes its AC75 race boat, the AC40, performance developments and competition in Naples, the host city for the upcoming Cup.
GB1’s work combines elite sailing with advances in yacht design and performance. The team has unveiled an AI-powered approach to America’s Cup yacht design with PhysicsX and reports on the technical and practical aspects of its boats and racing. Its website also highlights team partnerships, including North Sails, official coffee partner KIMBO and official timekeeping partner Richard Mille.
Fans can follow the team’s journey and shop GB1-branded apparel through its official store. Merchandise includes caps, T-shirts and polo shirts created with North Sails, offered in several styles. Together, its racing coverage, team stories and merchandise connect supporters with British sailing and the build-up to AC38.
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Sports
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How do I download the Athena Racing logo?
The Athena Racing logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are Athena Racing's brand colors?
The Athena Racing color palette uses the hex codes #FCFAF6, #FDFCF9 and #005A8C.
The Athena Racing name, logos and brand assets are trademarks of Athena Racing and its affiliates. Brandfetch isn't affiliated with or endorsed by Athena Racing. Their use is subject to Athena Racing's brand guidelines.
