

Hex Code
Color name
RGB
HSL
CMYK
#A608F1
Electric Violet
166, 8, 241
281, 94, 49
31, 97, 0, 5
#130B25
Haiti
19, 11, 37
258, 54, 9
49, 70, 0, 85
#F0EBF9
White Lilac
240, 235, 249
261, 54, 95
4, 6, 0, 2
AthleRun is a running events brand created to bring engaging, well-organized race experiences to communities across the Philippines, with a particular focus on provincial areas. Founded by Jaden Gil Rivera, the brand reflects the belief that runners outside major cities deserve access to the same exciting race opportunities as those in urban centers. Coming from Bacolod City, AthleRun aims to make each event distinctive, giving races their own identity and purpose while welcoming participants to run at their own pace.
The brand organizes running events and helps runners explore available races, choose a category, register, and prepare for race day. Its messaging celebrates participation, perseverance, and personal achievement, encouraging people to start strong, finish proud, and value every step. Through its events, AthleRun seeks to support local running communities and make race experiences more accessible across the country. Runners can learn about events, contact the team, and find help through the AthleRun website. The organization can also be reached by email at [email protected] or by phone at 0916 293 2719.
Brand industry
Sports
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