ATHLETA
@athleta.co.jp
ATHLETA OFFICIAL WEBSITE / アスレタオフィシャルウェブサイト
ATHLETA's Company Logos
ATHLETA's Brand Colors
Hex Code
Color name
RGB
HSL
CMYK
#AEB35D
Olive Green
174, 179, 93
63, 36, 53
3, 0, 48, 30
#81CEF1
Jordy Blue
129, 206, 241
199, 80, 73
46, 15, 0, 5
#252525
Mine Shaft
37, 37, 37
0, 0, 15
0, 0, 0, 85
About ATHLETA
ATHLETA is a sportswear brand whose identity is rooted in Brazilian football, presented on its official site as “A Camisa Brasileira Tricampeã Mundial,” or the Brazilian shirt of three-time world champions. The brand offers seasonal apparel collections, including autumn-winter and spring-summer ranges, as well as football footwear and lifestyle products. Its O Rei Label focuses on more mature-style clothing, while BomBR is featured as a separate product line.
Customers can shop through ATHLETA’s online store and Harajuku store, and the site also provides an easy-order system for customized uniforms. ATHLETA highlights its relationships with sponsored athletes and clubs, reflecting its connection to sport and teamwear. The brand’s featured initiatives include a sustainable-lifestyle project linked to the United Nations Sustainable Development Goals and ATHLETADENHAM, a brand launched with DENHAM.
Through its product categories, custom-order services, retail channels, and collaborations, ATHLETA serves customers looking for sportswear, football gear, lifestyle apparel, and team uniforms
Brand industry
Lifestyle
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