ATMAR is a UAE-headquartered financial services and business consulting firm that helps organizations improve financial control, meet regulatory obligations, and pursue sustainable growth. Its approach brings together people, processes, and technology, with solutions tailored to client needs and designed to support informed, data-driven decisions. The firm serves businesses across the UAE and Pakistan and reports plans to expand into Saudi Arabia, North Africa, and the United Kingdom, with a focus on the Middle East.

ATMAR offers accounting services, including bookkeeping, reconciliations, and financial reporting, as well as UAE tax support covering corporate tax, VAT, and transfer pricing. Its assurance work includes internal controls, risk reviews, audit readiness, and compliance assessments. Consulting services encompass valuation, financial modelling, feasibility studies, and transaction support. The firm also provides digital transformation, business process outsourcing for finance and back-office functions, and ERP assessment, implementation, and integration. For UAE eInvoicing, it supports readiness reviews, invoice-data mapping, and system integration.