Unclaimed brand
Atoms builds physical automation for food, mining, and transport — transforming industry and moving the world.
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Hex Code
Color name
RGB
HSL
CMYK
#000000
Black
0, 0, 0
0, 0, 0
0, 0, 0, 100
#C8AD86
Sorrell Brown
200, 173, 134
35, 37, 65
0, 13, 33, 22
#665438
Millbrook
102, 84, 56
37, 29, 31
0, 18, 45, 60
Atoms builds physical automation to transform industry and move the world, with a focus on food, mining, and transport. Its portfolio brings together companies developing technology, infrastructure, and services for practical challenges across these sectors.
In food, CloudKitchens provides delivery-focused kitchens designed to reduce costs, simplify operations, and help restaurant brands reach more customers. Lab37 develops automated kitchen systems intended to deliver consistent, affordable meals at scale. Otter offers a platform that connects restaurant orders, delivery apps, and kitchen operations, while Picnic arranges team lunches featuring meals from restaurants without fees or tips. ProFood builds real estate, facilities, and production environments for modern food brands.
In mining, Pronto AI develops autonomous haulage systems for mines and quarries, aiming to improve productivity, safety, and efficiency in complex industrial settings. Atoms also highlights transport robotics, with an announcement forthcoming. Across its companies, Atoms focuses on applying physical automation and operational tools to make services and industrial processes more efficient and accessible.
Brand industry
Heavy Industry and Engineering
Company type
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Year founded
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Company size
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Automated food production infrastructure
Autonomous mining haulage
Robotics for industrial transport
Dark kitchen real estate
Industrial AI systems
How do I download the Atoms logo?
What does Atoms' branding look like?
The ATOMS wordmark is a compact, uppercase geometric sans with distinctive cut-in, angular letterforms and no separate emblem; the visual identity pairs it with a black canvas and restrained warm ivory lettering. Large, clean sans-serif headlines, sparse layouts, and earth-toned industrial imagery give the system a stark, technical character, with muted bronze and tan accents against black.
What are Atoms' brand colors?
The Atoms color palette uses the hex codes #000000, #C8AD86 and #665438.
The Atoms name, logos and brand assets are trademarks of Atoms and its affiliates. Brandfetch isn't affiliated with or endorsed by Atoms. Their use is subject to Atoms's brand guidelines.
