Attention Insight is a brand that offers a predictive eye tracking system powered by artificial intelligence. Their platform uses deep learning algorithms trained on a dataset of 30,800 images from eye tracking studies. The result is eye tracking heatmaps that are 90-96% accurate, eliminating the need for human participants.

The technology behind their heatmaps is based on eye tracking studies, which measure eye movement to determine where a person's gaze is directed. The algorithm used by Attention Insight is a Convolutional Neural Network (CNN) that mimics the structure and function of the human brain. Through training cycles, the algorithm's weights are adjusted to generate accurate heatmaps.

To ensure industry standards, Attention Insight regularly adds new data sets, and their accuracy has been validated by the Massachusetts Institute of Technology (MIT). With Attention Insight, businesses can launch their designs with confidence, receiving crucial performance feedback before publication