Attive is an enterprise AI platform that gives go-to-market (GTM) teams a shared, governed AI baseline. Built for RevOps and GTM Engineering leaders, particularly at B2B SaaS companies, it lets teams configure connections, permissions, and business context once so account executives, sales development representatives, and customer success managers can work from consistent, source-backed answers.

The platform connects CRM, call-recording, product-usage, data warehouse, support, and collaboration tools. Its semantic layer resolves accounts and people across sources, helping teams prepare for meetings, assess renewal risk, summarize stakeholders, review pipeline changes, and synthesize win/loss insights. Users can also set up scheduled automations and alerts, such as weekly pipeline reviews, renewal-risk digests, and forecast-variance notifications delivered through Slack or email.

Attive offers a workspace for chats, documents, sources, and reusable workflows, with features including agent tasks, rules, and usage insights. By centralizing context and configuration, the platform aims to make AI useful across the commercial team rather than limiting it to individual power users. It also supports document upload, search, and cited context.