Unclaimed brand
Retrouvez nous pour une nouvelle édition du challenge phare "Au Boulot à Vélo" du 1er au 30 juin dans l'Eurométropole de Strasbourg.
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Hex Code
Color name
RGB
HSL
CMYK
#FEED00
Turbo
254, 237, 0
56, 100, 50
0, 7, 100, 0
#F8D459
Energy Yellow
248, 212, 89
46, 92, 66
0, 15, 64, 3
#6F942A
Wasabi
111, 148, 42
81, 56, 37
25, 0, 72, 42
Auboulotavelo is the brand behind the highly anticipated Au Boulot à Vélo challenge, taking place from the 1st to the 30th of June in the Eurométropole de Strasbourg. With 860 registered establishments, including companies, associations, and administrations, and over 17,000 participants, this event aims to promote cycling for both commuting and professional purposes. Participants are encouraged to rack up the most kilometers cycled by their employees during this one-month competition, fostering a healthy and environmentally friendly lifestyle.
The challenge seeks to inspire non-cyclists to embrace biking, particularly those with reasonable commuting distances or easy intermodality opportunities. Auboulotavelo shares the Véloptimiste spirit, which characterizes the happiness, good health, and confidence that Strasbourg residents experience through daily cycling. With over 30 years of cycling culture, Strasbourg is known as the biking capital of France, offering a well-integrated cycling infrastructure, repair workshops, bike marking, and a comprehensive street code.
Join the challenge and be part of this thriving cycling community. Continued navigation on Auboulotavelo's website denotes acceptance of their privacy policy
Brand industry
Sports
Company type
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Year founded
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Company size
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Workplace cycling challenges
Employee commuter cycling
Strasbourg active mobility
Team-based cycling competitions
Cycling behaviour-change programmes
How do I download the Auboulotavelo logo?
The Auboulotavelo logo comes in two versions: a white logo and an icon. Download as transparent PNG or JPEG.
What does Auboulotavelo's branding look like?
The identity pairs the Strasbourg.eu and CADR 67 wordmarks with a cycling-event aesthetic built around vivid yellow, black and white, using oversized exclamation marks and bicycle imagery as recognizable cues. Bold, straightforward lettering and clean sans-serif navigation sit alongside documentary cycling and community photos, with white content areas and occasional bright magenta or purple partner graphics.
What are Auboulotavelo's brand colors?
The Auboulotavelo color palette uses the hex codes #FEED00, #F8D459 and #6F942A.
The Auboulotavelo name, logos and brand assets are trademarks of Auboulotavelo and its affiliates. Brandfetch isn't affiliated with or endorsed by Auboulotavelo. Their use is subject to Auboulotavelo's brand guidelines.
