Auburn — Love It! Show It! is a retail-focused brand celebrating Auburn pride through officially licensed apparel and merchandise. Its collection helps fans show their support in orange and blue, with gear for football, back-to-school season, and everyday wear. The site highlights the original collection and encourages shoppers to find an Auburn look that suits their style, including products featuring Aubie.

Rather than selling directly through an online store, the brand directs visitors to retailers that carry Auburn apparel, with a locator to help fans find nearby shops across the Southeast. It also offers guidance on getting the look they want from retailers they know and love. Additional features include an events calendar and a “How Can I Help?” resource, alongside social media inspiration for finding and sharing Auburn-inspired outfits.

The brand is connected to Auburn University’s Trademark Management & Licensing, as indicated by the site’s copyright notice. Its central message is simple: celebrate Auburn, support the team, and wear the school’s colors with pride.