AUF Store is the official online shop for La Celeste, the Uruguay national football team, and describes itself as the only online store for official products from the team. Its range includes Nike match and training apparel, with items for men and children. Shoppers can find team shirts, shorts, goalkeeper shirts, jackets, sweatshirts, T-shirts and trousers, alongside merchandise and accessories. The store also features tribute collections and plush toys, and highlights new collections such as Uruguay’s 2026 Nike Stadium range.

Customers can browse products online and access account services including purchase history, saved addresses and a wish list. The site provides information about contact options, store locations, shipping and returns, as well as company details and terms and conditions. AUF Store advertises delivery within Uruguay and internationally, making official Uruguay team gear available to customers around the world. Visitors can also subscribe to the store’s email updates and follow its social media channels, including Facebook, YouTube, Instagram and WhatsApp.