Au Mboa is a platform dedicated to showcasing local makers, entrepreneurs and brands from Cameroon and across Africa. Its name means “at home” or “native land” in the Douala language, reflecting its focus on celebrating the continent’s resources, creativity and heritage. The platform introduces consumers to locally made products and services, and helps producers present their work to a wider audience.

Featured brands span food and agriculture, chocolate, cosmetics, hair care, fashion, crafts, art and culture, graphic design, events and other services. Examples include locally produced chocolate, beauty products inspired by African resources, handmade fashion and creative services from Cameroonian professionals. Au Mboa also shares articles about local production, artisan skills and cultural traditions.

The brand aims to promote local expertise, support economic development and encourage the preservation and transmission of ancestral techniques. By connecting makers with customers seeking products and services created locally, Au Mboa offers a place to discover the people and stories behind the work. Entrepreneurs can also submit their brands for inclusion in the platform’s network.