Unclaimed brand
The US's on-demand security response network for businesses. AURA connects enterprises to a licensed responder network — integrate via API or white-label app.
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Hex Code
Color name
RGB
HSL
CMYK
#AD4798
Mulberry
173, 71, 152
312, 42, 48
0, 59, 12, 32
#FF8E33
Neon Carrot
255, 142, 51
27, 100, 60
0, 44, 80, 0
#0F1A26
Ebony
15, 26, 38
211, 43, 10
61, 32, 0, 85
AURA is an on-demand security response network that connects businesses, people, and property with vetted response partners through a central technology platform. Its services help organisations deliver timely emergency and security support, integrate response into existing systems, and manage activity at scale. For people, AURA offers one-tap personal safety alerts and access to private security or medical response. For property, it provides rapid alarm response, live intervention, and a central record of incidents. Global SOS supports 24/7 emergency response across markets, while scheduled services provide planned security and incident support.
Businesses can use flexible APIs, a standalone white-label mobile app, and a customer platform to manage users or sites, alerts, response activity, and insights. AURA also equips response partners with operational tools and offers onboarding and enablement for customers and responders. Its network is designed for nationwide coverage, with partner vetting, licensing checks, standards training, and performance monitoring. AURA serves sectors including property and facilities management, construction, alarm monitoring, security, smart home technology, financial services, and workforce safety.
Brand industry
Law and Government
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How do I download the AURA logo?
The AURA logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are AURA's brand colors?
The AURA color palette uses the hex codes #AD4798, #FF8E33 and #0F1A26.
The AURA name, logos and brand assets are trademarks of AURA and its affiliates. Brandfetch isn't affiliated with or endorsed by AURA. Their use is subject to AURA's brand guidelines.