Unclaimed brand
Aureus was founded in 1978 as a premium American golf apparel brand and quickly rose to prominence in the 1980s and 1990s. Aureus epitomized American luxury golfwear, becoming the apparel of choice of major champions in major moments, countless professionals and passionate golfers.
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Hex Code
Color name
RGB
HSL
CMYK
#847004
Yukon Gold
132, 112, 4
51, 94, 27
0, 15, 97, 48
#F3F2EE
Cararra
243, 242, 238
48, 17, 94
0, 0, 2, 5
Aureus is an American golf apparel brand founded in 1978. It became a defining name in golfwear during the 1980s and 1990s, earning recognition as a choice of major champions, professional golfers, and enthusiasts. The brand draws on this heritage while connecting golf’s past with the present, celebrating the game’s iconic characters and encouraging a new generation of players to build confidence and character through their own stories.
Aureus offers golf and leisure apparel and accessories through its online store. Its featured products include polos such as the Traditions Redux Polo, Core Polo, and Performance Polo, along with items such as the Patrons Redux Hat. The collection is presented as contemporary wear rooted in the traditions of the game. Customers can shop online, and the company advertises free shipping on U.S. orders. Aureus also invites visitors to subscribe to its email newsletter for product and episode announcements, special offers, and other updates. The brand is operated by Aureus Leisure, Inc.
Brand industry
Sports
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