AURO offers plant-based paints and preparation products for people seeking to create healthy, environmentally conscious homes. Its range includes natural emulsion for walls and ceilings, breathable clay paint suited to older properties and lime walls, and natural eggshell and gloss finishes for interior and exterior woodwork and metalwork. The brand also sells products to help prepare walls and woodwork before painting. Its paints come in 96 nature-inspired shades, with a free colour chart available to help customers choose.

AURO describes its products as free from petrochemicals and plastics, low in emissions and effectively VOC-free. The paints are designed to be gentle on household health while providing durable, easy-to-use and wipeable finishes. The company says its paints are compostable and that it is carbon neutral. AURO also provides customer support through FAQs, technical instructions, safety data sheets, hints and tips, and product guidance. Based in Herefordshire, the brand presents its range as a practical way to bring colour into the home while prioritising natural ingredients and environmental considerations.