AURORA is an intelligent urban air mobility brand that focuses on providing safe and efficient transportation solutions for European citizens. As cities continue to face challenges related to transport and traffic congestion, AURORA offers a promising solution by bringing urban mobility to the airspace. With a goal to mitigate surface congestion, AURORA develops and integrates safety-critical technologies to support autonomous flight in urban environments, with a particular emphasis on emergency-related applications.

AURORA believes in creating solutions that not only extend and complement current mobility systems but also have a positive impact on people and society. By facilitating the integration of urban air mobility in a safe, secure, quiet, and green manner, AURORA aims to pave the way towards smarter cities and pioneering services. The brand's unique multidisciplinary consortium ensures that innovation in urban air mobility meets the needs of citizens and stakeholders, resulting in services that create added value for them.

With expertise in aeronautics, smart city technologies, image processing, sensing, and social science, AURORA collaborates with 8 partners from 5 EU countries, including research institutions, SMEs, NGOs, and large industry partners. This EU-funded project will last for 3 years and will feature 3 EU Smart City UAM solutions/demonstrations. AURORA's work plan focuses on various aspects of urban air mobility, such as urban mobility framework, urban flight navigation, urban autonomous flight, urban airspace operations, integration, demonstration, stakeholders' engagement, project management, and ethics requirements.

Overall, AURORA strives to revolutionize urban transportation and foster the adoption of urban air mobility by offering safe and innovative solutions that benefit both individuals and society