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Hex Code
Color name
RGB
HSL
CMYK
#E59B11
Gamboge
229, 155, 17
39, 86, 48
0, 32, 93, 10
#F8E67A
Marigold Yellow
248, 230, 122
51, 90, 73
0, 7, 51, 3
#797305
Yukon Gold
121, 115, 5
57, 92, 25
0, 5, 96, 53
Lazada Group, founded in 2012, stands as Southeast Asiaβs premier eCommerce platform, operating across Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. With a vision to serve 300 million customers by 2030, Lazada connects diverse regions through advanced technology, logistics, and robust payment solutions. As the regional flagship of the Alibaba Group since 2016, it leverages state-of-the-art technology and infrastructure to enhance the shopping experience.
Lazada offers a range of products through its signature platforms: LazMall and Lazada Marketplace. LazMall, launched in 2018, connects shoppers to over 32,000 trusted international and local brands, ensuring 100% product authenticity and quick delivery. Meanwhile, Lazada Marketplace allows retailers instant access to a vast customer base, providing comprehensive services like secure payments and customer support across 18 diverse categories, from health and fashion to home appliances.
Through its cross-border initiatives, Lazada also facilitates international trade by bringing global brands to Southeast Asia, reinforcing its commitment to empowering both consumers and sellers.
Brand industry
E-commerce and Shopping
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