AuthenticRights helps businesses and creators discover and license real social video for advertising and social media. Its catalog features rights-cleared user-generated clips, with creators’ permission secured before the footage is shown as available. The service brings discovery and licensing together, letting customers find suitable videos and license them directly without contacting creators or arranging separate contracts.

AuthenticRights uses full-sentence semantic search to match the meaning of a request, then ranks results by relevance. Customers can explore similar clips, curated collections, and a mobile-first video feed, with new footage added to the catalog daily. Its Pulse feature tracks global trends using sources such as Google Trends and Wikipedia, matches trending topics with licensable footage, and refreshes hourly.

Each clip includes information designed to support selection, including a second-by-second storyboard, an explanation of its potential appeal, brand-safety signals, and suggested audience fit. Together, these tools help teams find authentic video, assess its suitability, and move from discovery to licensing quickly.