Automation Alley is a nonprofit technology business association and Digital Transformation Insight Center that is dedicated to driving the growth and success of businesses in Michigan and beyond. With a global outlook and a regional focus, Automation Alley fosters a vibrant community of innovators, entrepreneurs, and business leaders through collaboration and learning opportunities. They offer a range of programs and services that help businesses develop the skills and expertise required to effectively jumpstart or accelerate digital transformation.

By bringing together industry, academia, and government, Automation Alley creates a dynamic ecosystem that promotes innovation and growth across Michigan. Their mission is to equip businesses with the knowledge, insights, and tools needed to thrive in the rapidly changing digital economy, with a focus on developing a software-first mindset that leverages the power of automation, AI, and other cognitive technologies. Their vision is to achieve wealth, prosperity, and equality through technology