Automobili Pininfarina

Pura Vision is an innovative design concept from Automobili Pininfarina, developed in Italy, that heralds a new era in pure-electric luxury vehicles. This striking model, designed as an electric Luxury Utility Vehicle (e-LUV), showcases a harmonious blend of elegance and modernity through its dramatic proportions and clean surfaces. The design reflects Automobili Pininfarina's rich heritage of over 90 years in automotive design, continuing the legacy initiated by the award-winning Battista hyper GT.

Pura Vision is characterized by sharp lines and a unique sculptural aesthetic, making it a significant step forward in the world of luxury electric vehicles. Scheduled for its public debut during the prestigious Monterey Car Week, this visionary concept not only sets the standard for future models but also embodies the company's PURA design philosophy. Pura Vision aims to captivate a new generation of automotive enthusiasts, providing a glimpse into the future of electric luxury and redefining the boundaries of high-end automotive design.