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Hex Code
Color name
RGB
HSL
CMYK
#FACA51
Saffron Mango
250, 202, 81
43, 94, 65
0, 19, 68, 2
#002F62
Midnight Blue
0, 47, 98
211, 100, 19
100, 52, 0, 62
#FCE252
Mustard
252, 226, 82
51, 97, 65
0, 10, 67, 1
Founded in 2012, Lazada Group is the leading eCommerce platform in Southeast Asia, operating in six countries: Indonesia, Malaysia, the Philippines, Singapore, Thailand, and Vietnam. The brand connects this diverse region through its advanced technology, logistics, and payment systems, aiming to serve 300 million customers by 2030. As the regional flagship of the Alibaba Group since 2016, Lazada leverages state-of-the-art technology to enhance the retail experience, ensuring that virtually any product is just a click away.
Lazada's offerings include LazMall, a virtual mall featuring over 32,000 brands with a commitment to product authenticity and customer satisfaction, and Lazada Marketplace, which provides retailers access to millions of customers along with a comprehensive suite of support services. Additionally, Lazada's cross-border business enables international sellers to reach Southeast Asian consumers, offering a wide range of products from various global markets. With a focus on secure, seamless transactions and a commitment to innovative technology, Lazada is setting the pace for a retail revolution in the region.
Brand industry
E-commerce and Shopping
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How do I download the Lazada logo?
The Lazada logo comes in two versions: light logo and dark icon. Download as transparent PNG or JPEG.
What are Lazada's brand colors?
The Lazada color palette uses the hex codes #FACA51, #002F62 and #FCE252.
The Lazada name, logos and brand assets are trademarks of Lazada and its affiliates. Brandfetch isn't affiliated with or endorsed by Lazada. Their use is subject to Lazada's brand guidelines.