Ava is a women’s health brand focused on helping people understand their reproductive health through wearable technology, research, and education. Its flagship product, the Ava Fertility bracelet, is worn during sleep and tracks five physiological signals associated with hormonal changes. Using machine learning, it identifies the most fertile days in a menstrual cycle and provides personalized cycle insights, including temperature, sleep, stress, and resting pulse data.

Ava’s products and digital tools support several stages of reproductive health. For those trying to conceive, the tracker helps identify the fertile window. During pregnancy, users can follow progress through graphs, trend analysis, and week-by-week content. Ava also offers cycle tracking for people who are not trying to conceive or who want to understand their cycles after giving birth. The company serves individuals as well as employers and healthcare providers, offering fertility-benefit and patient-support solutions. Ava describes its products as clinically tested and highlights ongoing women’s health research and development, with a portion of bracelet sales directed toward this work.