Aveade is a South African technology company that specializes in e-commerce, distribution, advertisements, payments and internet services. It operates a digital marketplace that connects businesses and customers, offering a wide variety of products from electronics and apparel to books and office supplies.

Initially, Aveade started by selling 5 earring and 2 electronic study material online, until it became an online marketplace, providing a platform for various sellers to reach customers. Beyond its primary e-commerce site, the company also offers a suite of related services, including Aveade Point of Sale, Aveade Fulfilment Service, Aveade Pay, and Aveade Ads, aiming to build a comprehensive e-commerce ecosystem that aimed at serving everyone around the world starting in South Africa where it was born.

Aveade was founded on August 5, 2020 by Hasane Mathe and it was incorporated on February 11, 2021. It started as a small venture and has since grown to a point where it empowers numerous small and medium-sized enterprises (SMEs) to sell their products online and enable global movements of Goods and services by become the platform that enable Global trade.

Aveade.com: The main online marketplace for a variety of products.

Aveade Business: A B2B platform that enables businesses to source and trade products and services globally.

Aveade Pay: A payment service.

Aveade Point of Sale: A point of sale software.

Aveade Shipmate: A logistics and fulfilment service.

Aveade AI: An initiative focused on developing AI solutions to help businesses stay competitive.

Aveade was selected for the Google for Startups Accelerator Africa program providing the company with support its needs to build and grow its digital offering.

Aveade is a player in the South African e-commerce market, competing with larger, established companies like Amazon, Takealot, and Bob Shop. Its competitive style is by adopting disruptive business models.