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Hex Code
Color name
RGB
HSL
CMYK
#AEAEAE
Silver Chalice
174, 174, 174
0, 0, 68
0, 0, 0, 32
#222222
Mine Shaft
34, 34, 34
0, 0, 13
0, 0, 0, 87
#C5BFBF
Silver
197, 191, 191
0, 5, 76
0, 3, 3, 23
A Vicious Cycle is the personal project of Army Sergeant and combat veteran Sarah Lee, created to share the challenges of adjusting to civilian life after military service and to connect with other veterans who may feel isolated. Through her blog and social media, Lee documents her experiences, training, and preparations for an ambitious bicycle journey of more than 4,000 miles, from Virginia Beach to San Francisco. She describes the ride as a way to honor fallen service members, encourage fellow veterans, and rediscover purpose.
The site follows her progress, including training rides in Nashville, equipment choices, and the practical steps involved in preparing for the journey. A Vicious Cycle also offers handmade custom paracord bracelets, which Lee sells to help raise money for the trip. Visitors can follow her journey through Facebook, Instagram, and Twitter, read blog posts, and find information about supporting the project or contacting Sarah.
The brand combines personal storytelling, veteran-focused encouragement, and fundraising around a cross-country cycling challenge
Brand industry
Sports
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How do I download the Sarah Lee logo?
The Sarah Lee logo comes in two versions: a logo and an icon. Download as transparent PNG or JPEG.
What are Sarah Lee's brand colors?
The Sarah Lee color palette uses the hex codes #AEAEAE, #222222 and #C5BFBF.
The Sarah Lee name, logos and brand assets are trademarks of Sarah Lee and its affiliates. Brandfetch isn't affiliated with or endorsed by Sarah Lee. Their use is subject to Sarah Lee's brand guidelines.
