AVRIL is a specialist yarn retailer offering materials and creative supplies for knitting, weaving, and other handmade projects. Its range includes yarns made from natural fibers such as silk, cotton, and linen, alongside distinctive materials including bamboo, washi paper, and stainless steel. Customers can browse yarn samples, Peracone yarns, tools, books, and other craft materials through the online shop, with options to explore a wide variety of colors, textures, and styles.

AVRIL also sells seasonal craft kits designed for different experience levels, including beginner-friendly projects, some of which require no special tools. Kits and products support making items such as hats, sweaters, bags, scarves, home accessories, and woven goods. The shop also offers finished products, dyeing supplies, and care items for delicate garments.

In addition to its online store, AVRIL operates physical shops in Kyoto and Kichijoji, Tokyo, and offers classes at its stores. The brand encourages customers to enjoy experimenting with yarn and discovering materials suited to their own handmade projects.