Cruise Planners is a travel brand that connects travelers with personal advisors to plan cruises, land vacations, and tours. Its advisors help clients compare options and find trips suited to their interests, with the company highlighting its experience as a leading seller of cruises and tours and access to exclusive pricing and offers.

Travel options span ocean, river, and expedition cruises, escorted tours, hotels, all-inclusive resorts, and luxury villa rentals. Destinations include regions such as Alaska, the Caribbean, Europe, the Mediterranean, and the South Pacific. Cruise Planners also supports group travel, weddings and honeymoons, family and Disney vacations, and hosted sailings.

Additional services and resources include help arranging excursions and activities, travel insurance, premium air concierge services, private cars and guides, and travel tools such as a mobile app and currency exchange. The website offers cruise, hotel, and tour search features, travel inspiration, brochures, and advice for first-time cruisers and travelers who are already booked.