A Wealth of Common Sense is a brand that aims to simplify the complexities of finance and provide common sense approaches to investing and saving. Founded by Ben Carlson, the Director of Institutional Asset Management at Ritholtz Wealth Management, this brand offers detailed investment plans and portfolio management services for both institutions and individuals. With a background in managing institutional portfolios and experience in investment consulting, Ben Carlson understands the needs and goals of his clients.

Through his blog and podcast, Animal Spirits, Ben shares his knowledge and insights on finance in a way that is easy for everyone to understand. He believes that common sense and self-awareness are vital attributes in the world of finance, and that perspective and understanding can take you further than complex tactics. A Wealth of Common Sense is committed to providing information, guidance, and education to help individuals achieve their financial goals in a clear and practical manner