Unclaimed brand
Marketing analytics for e-commerce: server-side tracking, attribution, a true ROAS dashboard, ad fraud protection and an AI advisor. Free plan.
Liking this brand profile? Share this page
Hex Code
Color name
RGB
HSL
CMYK
#FF7F00
Flush Orange
255, 127, 0
30, 100, 50
0, 50, 100, 0
#111D47
Blue Zodiac
17, 29, 71
227, 61, 17
76, 59, 0, 72
#F5F7FC
White Lilac
245, 247, 252
223, 54, 97
3, 2, 0, 1
AxiTrace is a marketing analytics platform designed for e-commerce businesses that want to understand how advertising contributes to sales. It brings tracking, attribution, ad-spend reporting, fraud detection and recommendations together using the same store order data. Server-side tracking records visits and orders on a first-party domain, helping capture conversions that browser pixels may miss. Its Conversion API verifies, deduplicates and sends conversions to nine advertising platforms, including Meta, Google Ads, TikTok, GA4, Reddit, Pinterest, LinkedIn and Microsoft Ads.
The platform offers data-driven attribution, a unified ads dashboard that compares campaign performance using spend and revenue from recorded orders, and profit and POAS reporting alongside ROAS. Ad fraud detection identifies suspicious bot activity, with optional Google Ads exclusions on Business and Custom plans. An AI Advisor provides written guidance on what to scale or cut, and an MCP Server connects store data to tools such as Claude, ChatGPT and Cursor. AxiTrace also provides server-side GTM hosting, developer documentation, a REST API and SDK, plus free tracking and campaign tools.
Brand industry
Business and Consumer Services
Company type
Suggest company type
Year founded
Suggest founded year
Company size
Suggest company size
How do I download the AxiTrace logo?
The AxiTrace logo comes in two versions: light logo and dark icon. Download as transparent PNG or JPEG.
What are AxiTrace's brand colors?
The AxiTrace color palette uses the hex codes #FF7F00, #111D47 and #F5F7FC.
The AxiTrace name, logos and brand assets are trademarks of AxiTrace and its affiliates. Brandfetch isn't affiliated with or endorsed by AxiTrace. Their use is subject to AxiTrace's brand guidelines.
