BPGame is an interactive engagement network operated by Game Plan Zero Limited, a company based in Romford, England. The platform provides technical infrastructure for delivering playable ads, interactive ads, and engagement landing pages. Its domains support these experiences rather than serving as storefronts: no commercial transactions take place through them, and visitors are not asked to make payments or provide financial information.

Content shown on individual landing pages is created and managed by independent partners, who are responsible for what they publish. BPGame states that it does not verify, endorse, or control each partner’s specific ads or messages, while monitoring activity for compliance with its platform rules and Terms of Service. It also provides a channel for reporting harmful or suspicious activity and a browser-based option to opt out of personalised content and tracking on the domain.

BPGame offers information about its playable and interactive advertising network through bpgame.org. Its published policies include terms, privacy, and cookie information. Game Plan Zero Limited is listed with company number 14580915.