The Ayabe City Tourism Association, operated by the Umi no Kyoto DMO, is dedicated to promoting tourism and cultural exchange in Ayabe City, Japan. The association aims to enhance local tourism, invigorate regional culture, and support economic growth through community development and increased visitor numbers. It operates a tourism information center that offers a wealth of resources, including brochures, local event details, and unique souvenirs representative of Ayabe. Visitors can also benefit from rental bicycle services and guided tours to explore the area thoroughly.

Additionally, the association organizes various tourism initiatives, promotional campaigns for local products, and events designed to foster connections between residents and tourists. With its commitment to showcasing the beauty and culture of Ayabe, the association plays a vital role in enhancing the overall visitor experience. For anyone planning a visit, the tourism information center on Higashishitagaki Street is an excellent first stop to discover what Ayabe has to offer, operating daily from 8:30 AM to 6:00 PM, with exceptions during the New Year holiday.